By It is every parent’s dream to bring home their tiny bundle home in a safe vehicle. That’s why we buy the best car seat and spare no expense to make sure our little ones are safe when they ride in our car, truck, or SUV. We could never image if our babies got hurt because …
Why Deeplinking is the Right Model for Consumers and Dealers
By Many consumers look to the automotive industry as one that is “us versus them”. They see it as confrontation; if it is good for dealers, it’s not good for consumers in their opinion. There are times when this is the case, but the art of Deeplinking by automotive inventory marketing firm LotLinx is the exception. …
Should Dealers Automate or Control Their Pricing?
There is a shift happening in the automotive industry. It’s been happening for a while and the majority of consumers have no idea. A good chunk of the used cars sold by dealers are priced based upon the market rather than the value. This might sound like something that has been going on since the …