Why Deeplinking is the Right Model for Consumers and Dealers

Many consumers look to the automotive industry as one that is “us versus them”. They see it as confrontation; if it is good for dealers, it’s not good for consumers in their opinion. There are times when this is the case, but the art of Deeplinking by automotive inventory marketing firm LotLinx is the exception. …

Honda Brings Hydrogen to its Latest FCV Concept

When people think about concept cars, they normally imagine beautiful lines, futuristic ideas, and sharp colors. Every now and then, it’s the functionality of the vehicle that makes it a concept car. The latest comes from Honda, and it’s all about the hydrogen fuel cells. The reason that this particular vehicle, the nameless fuel cell …

The 2015 Volvo V60 is Actually Stylish, Even as a Station Wagon

Even though the wagon class, especially the compact luxury wagon class, where the 2015 Volvo V60 is found, isn’t very extensive the completion is fierce. Having to go head to head with the Acura TSX and the BMW 328i the V60 has its work cut out for it, but with a long reputation for safety …

Eight Generations of the Malibu and Still Going Strong

The Chevrolet Malibu name has been around for a very long time and has seen an abundance of growth and changes over that time. One theme has rang true throughout the life of the Malibu, it has always been a great sedan that offers comfort and enjoyment to its owners and has been loved by …

The 2015 Dodge Challenger SRT Hellcat: Made to Live Up to Its Name

The 2015 Hellcat is a real beast of the blacktop that is serious about power and performance from every angle. Add to this a high quality and deftly adorned interior that is completely laden with sports inspired features and equipment and the Hellcat is a car many power-hungry enthusiasts will be clamoring to add to …

50th Anniversary Mustang Looking Better Than Ever

After 50 years and several very different design changes over that time, the recent Mustangs offer a look that genuinely is a throwback to days gone by. After going through several evolutions including a time when what is supposed to be an American Muscle car; the Mustang, became something that more closely resembled a family …

2014 Kia Forte: Making Buying Decisions Difficult With Quality

The 2014 Kia Forte offers shoppers a great option in the compact car class with some great sporty styling and a long list of features that make it almost feel like a luxury car. Offering a complete redesign for 2014 the Forte comes in with a great starting price and a very easy to enjoy …