By NEW YORK, Dec. 24, 2014 /PRNewswire/ — Over 60 car dealers belonging to the Greater New York Automobile Dealers Association (GNYADA) collected more than 3,000s coats for New York Cares 2014 Winter Coat Drive. The coats were dropped off yesterday morning at New York Cares collection center on West 31st Street in Manhattan. Manhattan Borough President Gale Brewer presided over …
Dealers Don’t Need Vendors. They Need Partners.
As an industry, one of the unique components of the car business is that it is very specialized. Many of the general marketing and service vendors out there have a hard time working in the automotive industry. Conversely, the vendors who work in the automotive industry rarely venture forth into other arenas. This is just …
Car Dealers can No Longer Afford to Market to their City
In the early days of targeting data and business intelligence, there wasn’t really that much information available. As strange as it may sound, it has been a practice for decades, but only in recent years has the data as well as the ability to parse and understand it properly been available to small businesses like …
Why Deeplinking is the Right Model for Consumers and Dealers
Many consumers look to the automotive industry as one that is “us versus them”. They see it as confrontation; if it is good for dealers, it’s not good for consumers in their opinion. There are times when this is the case, but the art of Deeplinking by automotive inventory marketing firm LotLinx is the exception. …
Should Dealers Automate or Control Their Pricing?
There is a shift happening in the automotive industry. It’s been happening for a while and the majority of consumers have no idea. A good chunk of the used cars sold by dealers are priced based upon the market rather than the value. This might sound like something that has been going on since the …