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By now your dealership is likely on Facebook, Instagram and maybe Twitter. One social media platform that can be easily overlooked is YouTube. According to 2018 Pew Research Center data, YouTube and Facebook are the two most popular social media sites. People love going to YouTube for how-to videos, giving dealerships an opportunity to teach …
Honda ‘Keep Up’ Ad is Likely Brilliant
By How fast can your brain go? According to the latest video from Honda, it can probably go faster than you know and they’re going to prove it to you. From a purely advertising perspective, it’s brilliant. It gets the mind into a beta wave state, much different than the standard alpha wave state that we’re …
Why Craigslist Continues to Help Dealers Sell More Cars
The classified advertising industry was initially killed by the internet, only to be quickly reborn in the form of online classified sites like Craigslist. Despite challenges faced by the website, it continues to drive buyers to dealers around the United States. Why hasn’t it fallen? To understand the answer, one must look more closely at …
Car Dealers can No Longer Afford to Market to their City
By In the early days of targeting data and business intelligence, there wasn’t really that much information available. As strange as it may sound, it has been a practice for decades, but only in recent years has the data as well as the ability to parse and understand it properly been available to small businesses like …