Imagine you have a vehicle that makes your kids want to take off and enjoy time with the family without their electronic devices. You might not think there is such a vehicle on the market, but the new 2019 Toyota Corolla hatchback is hoping to be that vehicle and be the one that you can enjoy and trust on the road. The Toyota team has launched a new marketing campaign with the title of “Greater Than” for the Corolla Hatchback to give us a thought of what the new version of the Corolla could be when it arrives.
Experiencing the Moment
The goal of this campaign is to get the Corolla Hatchback in front of you, but also give you the thought that you must be missing out on some of the most important life experiences that are available to you. This marketing plan is comprised of six 30-second spots that will be placed on TV and in the digital world to make sure we see that this could be the car that can do it all and give us the experience we want with the family or on our own.
Confidence in the Corolla Hatchback
It’s pretty clear that the Toyota team is excited and confident in the 2019 Corolla Hatchback that can be the right car for us to drive. This car is one that’s been developed on its own platform to give you a mix of style, dynamic performance, and technology. This car features the standard Toyota Safety Sense 2.0 with Lane Tracing Assist, Road Sign Alert, Lane Departure Alert with Steering Assist, Full-Speed Range Dynamic Radar Cruise Control, and a Pre-Collision System with Pedestrian Detection. You’ll be amazed by this new car and when you see the marketing, you’ll want to take it out for a drive.
Power and Connectivity in the Corolla Hatchback
The new TNGA platform, which Toyota is using on a large number of vehicles, brings you the 2.0-liter four-cylinder engine with a six-speed intelligent manual transmission or a dynamic shift CVT automatic for the drive. This means you’ve got more power, better fuel mileage, and improved driving dynamics than in the Corolla iM that was offered previously. The connectivity offered comes in the form of the Entune 3.0 audio system with an eight-inch touchscreen, Wi-Fi connectivity, Amazon Alexa compatibility, and Apple CarPlay for your connection in the car.
Driving Smart, Driving Fun, and Driving Right
Between the media campaign and the incredible driving performance of the new 2019 Toyota Corolla Hatchback, you’re going to find a car that can give you the experience you’ve been looking for but haven’t had in the past. Take this impressive little car out for a drive when it arrives at dealerships and let it become the hatchback that your family and friends enjoy with you. This is a car that’s made to take you to the experiences that make life worth living more than what you are right now.
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