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By now your dealership is likely on Facebook, Instagram and maybe Twitter. One social media platform that can be easily overlooked is YouTube. According to 2018 Pew Research Center data, YouTube and Facebook are the two most popular social media sites. People love going to YouTube for how-to videos, giving dealerships an opportunity to teach customers and be a valuable automotive source.
Teach
YouTube is full of how-to videos in a variety of communities from cooking, beauty, and life. It’s also an important educational source for all ages. YouTube’s main group of users are adults between the ages of 18 and 49 (Pew). Think about the information you can share in videos with your customers that will create value like reviewing the latest safety features that will make them feel more confident when driving on the highways. Cover misconceptions about the car buying process and expand on new initiatives at your dealership. Let customers know that you’re here to guide them through the car buying process and give them valuable insights that will make them better drivers.
Advertise
With streaming services on the rise, fewer people are purchasing cable or satellite packages and are opting for Netflix or Hulu subscriptions. Because of this trend, it’s growing harder for your target audience to view your commercials. YouTube gives you a free platform to share those high-quality and well-produced commercials and reach your target audience where they’re already browsing. Your cost to produce the videos for YouTube may decrease since you won’t have to pay for airtime.
Share Your Dealership Personality
Adding another social media platform, especially one as powerful as YouTube can help diversify your dealership from your competition. It’s important to highlight what makes your dealership special. Are you offering new customers special incentives like a free car wash or complimentary oil changes for the first 6,000 miles? Your customers want to know about these offers, so they can be informed and choose to go to you for their next car. Sharing videos on YouTube of your staff is another great way to humanize your dealership. Yas, your sales team may be full of charismatic people, but let your customers learn more about your individual team members and have them share their new favorite car or their best car buying tip. You can also create your own mini web series, so your customers and followers can tune in each week to see what’s new from your dealership.
Add YouTube to Your Marketing Plans
It’s time to make room for YouTube in your marketing plans and start reaching more customers on this popular platform. This is your chance to educate your customers and share your dealership’s personality.
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